ABOUT THE FOUNDER
Jayce Love
CLEARANCE DIVER · TAG-E COUNTER-TERRORISM OPERATOR · SURF LIFESAVER · ENVIRONMENTAL HEALTH RESEARCHER
THE ORIGIN
In the water, you can’t fake it.
You either prepared your environment, or you didn’t. After nine years operating in environments where that distinction was life and death, Jayce started noticing something uncomfortable about civilian life: almost nobody pays attention to the environment they actually live inside.
The health conversation in Australia is almost entirely focused on what you eat, how you move, and how you sleep. Almost nobody is talking about the environment those things happen inside. Your water. Your air. Your electromagnetic environment. These are measurable inputs that affect how your body functions every single day — and for most Australians, they are completely unexamined.
Clean and Native was built to close that gap. Not to sell anxiety. Not to fearmonger. Just honest, evidence-based analysis of environmental inputs that are measurable, specific to Australia, and actionable.
CAREER
A Decade in Demanding Environments
The same methodical approach that keeps operators alive in high-stakes environments is what drives the research on this site.
Competitive Surf Lifesaving
Began competing in surf lifesaving at age 6 — training seven to ten sessions per week. The foundation of physical conditioning, discipline, and comfort in demanding water environments that would define everything that followed.
Clearance Diving Team — Operations
Deployed with Clearance Diving Team operations across Australia and offshore. Underwater search and recovery, ship husbandry, and explosive ordnance disposal in environments where preparation is the difference between outcome and incident. Operating in the ocean at depth teaches you to take environmental variables seriously — they are always trying to kill you.
TAG-E — Counter-Terrorism Specialisation
Selected for the Tactical Assault Group-East, the ADF’s maritime counter-terrorism unit. Operating in this environment requires systematic threat assessment, evidence evaluation, and clear decision hierarchies under pressure. That same approach — identify what is actually present, evaluate the evidence, prioritise by impact — is what drives every recommendation on this site.
Founded Clean and Native
After nine years in the Navy, founded Clean and Native to close a gap in Australian environmental health information. The research existed. Australian standards for water contaminants, EMF exposure limits, and indoor air quality were documented and publicly available — nobody was making them accessible or actionable for ordinary Australians. That gap needed closing.
THE PHILOSOPHY
Neither dismissal nor paranoia. Just honest analysis.
Environmental health content tends to go one of two ways: complete dismissal (“it’s all fear-mongering”) or full paranoia (“everything is toxic and you’re already dying”). Neither is useful. Neither helps anyone make a better decision.
The Clean and Native approach is to treat environmental inputs the same way an operator treats a threat environment: identify what’s actually present, evaluate the evidence honestly, quantify the risk, and give a clear hierarchy of responses ranked by impact and cost.
That means citing ARPANSA, NHMRC, Australian state water authority reports, and peer-reviewed research. It means distinguishing between established science, emerging evidence, and speculation. And it means being honest when the data is unclear.
Measure First
No claim without a calibrated reading. TDS meters, EMF meters, and AQI monitors produce numbers. Opinion produces guesses.
Cite Australian Standards
ADWG, ARPANSA, NHMRC — Australian standards are cited directly, not paraphrased through a third-party wellness site.
Give a Hierarchy
Not every intervention has equal impact. The most important thing you can do for your water quality is not the same as the cheapest — and that hierarchy is stated explicitly.
Be Honest About Uncertainty
Established science, emerging evidence, and speculation are clearly separated. When the data is thin, that is stated. When science is contested, both sides are presented.
OUTSIDE THE RESEARCH
The Same Rigour, Applied to Living
The military trains you to optimise for performance in any environment. That habit doesn’t stop when the uniform comes off.
FULL TRANSPARENCY
How This Site Makes Money
Some links on this site are affiliate links. If you buy a product through one of them, we may earn a small commission at no extra cost to you.
That is the only way this site is monetised. No sponsored posts. No paid brand partnerships. No banner advertising. No content influenced by who is paying for placement.
Jayce personally evaluates or tests every product he recommends. If something is not worth buying, he will not recommend it — regardless of whether there is an affiliate relationship.
If Jayce would not buy it with his own money, it will not appear on this site as a recommendation.
Not Sure Where to Begin?
The Start Here guide gives you a ranked hierarchy of environmental changes by impact and cost — specific to Australian homes.
Start Here →How We Test
Every recommendation is backed by documented methodology. No gifted units, no brand sponsorship — just calibrated meters and measured results.
Read the methodology →Work With Jayce Directly
A personalised home environment audit covering water, air, and EMF — specific to your suburb and situation.
Book a consultation →CONSULTATION
Need a personalised home environment assessment?
Water quality, EMF bedroom audit, and air quality — specific to your suburb and situation.